Skills

Full job description

Marketing Co-Founder (Demand & Product Marketing) — Equity Only

About B-Roll

B-Roll is a two-sided marketplace connecting people with nearby photographers for fast, flexible mini-shoots (15/30/60 minutes). MVP is live in Flutter; we’re in beta and iterating toward traction.

Compensation

This is an equity-only cofounder role to start (meaningful ownership; standard vesting). No salary until revenue/funding.

What you’ll own (demand side only)

• Acquisition: Paid (Meta/Google/TikTok), local SEO/ASO, landing pages, partnerships, referral/UGC.
• Activation & CRO: Shorten the path from ad/search → landing → app/store → first booking; own copy and creative testing.
• Lifecycle & retention: Email/SMS/push for onboarding, reminders, re-activation, reviews/UGC.
• Product marketing: ICPs, positioning, messaging, pricing/packaging; partner with product to improve the booking flow.
• Analytics & experimentation: Event schema, dashboards, and a weekly test cadence; size and read experiments confidently.
• Brand & content: Voice/tone, content system, creator program; leverage deep links for sharing and growth.

You will not own supply (photographer acquisition/onboarding). You’ll collaborate to keep demand in balance with available supply.Operating principles (what makes you a fit)

• Startup mode: Comfortable with ambiguity, small teams, and owning outcomes end-to-end.
• Iterate fast: Bias to ship small experiments weekly; kill or scale based on signal.
• Data-driven when data exists: Start with directional signals (qual, proxy metrics); evolve quickly to rigorous analytics as volume grows.
• Write & test: You can produce or direct fast creative (ads, landing pages, lifecycle copy) and A/B it without drama.
• Customer-obsessed: You talk to users, watch recordings, and let insights shape tests.

Near-term focus: Prove liquidity in one market (“City Zero”)

Your north star is to prove marketplace liquidity in a single metro before expansion. Example targets (we’ll finalize together):

• Fill rate: ≥60–80% of qualified requests booked within 24 hours
• Time to first booking (new user): median ≤24 hours
• Unit economics: CAC → first booking within target; first→second booking conversion rising week-over-week
• Repeatable channels: ≥2 scalable demand channels with stable CAC across 4–6 weeks

What success looks like in your first 90 days

• Clear ICPs and value props for consumers; messaging and store listings aligned.
• Measurement foundation live: GA4 + product analytics (events/funnels/retention) with a weekly dashboard.
• 10–15 experiments run; ≥3 winners scaled (e.g., high-intent landers, referral credit loop, creator/UGC engine).
• City Zero GTM launched: demand plan, budget/test design, weekly readouts; liquidity metrics trending to targets.
• Lifecycle journeys built to drive first booking and re-activation.

Nice to have: ASO for mobile apps; Webflow/Framer basics; creator/influencer programs; pricing/packaging tests; basic SQL.

Location & time

Remote-friendly; strong preference for US Based Candidate

How to apply

Send a brief note on why B-Roll, 2–3 specific growth wins (with metrics), and links (LinkedIn, campaigns/landing pages/UGC). Please confirm you’re comfortable with equity-only to start and share availability.

Job Types: Full-time, Part-time

Pay: $1.00 - $65,736.29 per year

Work Location: Remote